Web Usability Part One
Posted by: Michael Herauf on: January 15, 2011
Website design is a tricky thing. It’s amazing how many bad websites are out there and how few good sites exist. Is there one perfect website? No. Are there a lot of good websites out there? Yes. But far more bad than good. The key is understanding user behavior and how it relates to web usability. Since the web is endless, people can click away as soon as they are no longer interested in what your website has to offer.
Remember some of these key points when developing your website. There’s loads more than this, but these 8 items should help you out a lot.
Comcast NBC merger and why it should raise a flag
Posted by: Michael Herauf on: December 25, 2010
The FCC is currently evaluating the proposed merger of Comcast and NBC Universal. Comcast purchased a majority stake (51%) in NBC Universal on December 3, 2009. If the FCC approves the deal, the merger would create the largest entertainment company in the United States, and this new entity would not only control a major television network and its content, but also how, when, and where people could view that content. This could spell trouble for other television networks and folks like NetFlix and Apple.
One concern I have over the merger is what it does to competition. If the new Comcast controls your cable and Internet, what does that do to ABC and CBS programming? Television networks like ABC, CBS, and others (HBO, Showtime, etc.) negotiate rates to get their content on cable providers such as Comcast and Verizon. If the merger goes through, Comcast will have their own content and essentially won’t need ABC and CBS. Will they charge more money for competing networks ABC and CBS (who are owned by Disney and Viacom)? Obviously consumers will not stand for Comcast not carrying ABC and CBS, but still it makes you raise an eyebrow.
Tweaking your site for SEO gains
Posted by: Michael Herauf on: December 18, 2010
- In: SEO | web marketing
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SEO is something that I find extremely intriguing. I’ve been involved in some small to mid scale SEO implementations and seen some moderate success with keyword and content optimization. In many ways that’s the name of the game, just understanding what keywords to optimize for and how to enrich your content accordingly. In most cases, SEO is SEO. You find the right keywords, make your onsite optimizations and let Google do the work. But, when comparing a $50K per year company versus a $100 million a year company, there’s a lot more to do to ensure success.
Think Little League Baseball vs. the MLB. Little Leaguers play in a tiny park while the big leaguers play at Yankee Stadium. It’s a lot harder to fill Yankee Stadium than it is a Little League field.
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